Simplefire Design Inc. • Toronto, Canada • 1-416-823-0813
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Delight through design —Gary Duke



Hello! I'm Gary Duke, founder of Simplefire Design Inc.

I have had the pleasure of performing principled experience design for PointClickCare, RBC, CIBC, Ministry of the Solicitor General, City of Toronto, Teranet, iMason, Maxxium Canada, Toronto Met, Cossette, Young & Rubicam and many others. Agency end-clients include Pfizer, BMW, GM, Chevrolet, Saab, Bell, Interac, Giesecke+Devrient, Jim Beam Brands, Health Canada, HP, Air Miles (LoyaltyOne).

Let me put my hard-won knowledge and experience to work for you, today!


Services



Services: user research, including direct observation, user interviews, competitive analysis and KPI measurement • product innovation • information architecture, including information design • conceptual modeling • journey and stakeholder mapping • interaction design • low- and high-fidelity wireframing and prototyping • usability testing and heuristic evaluation • written, audio, image, video content creation and editing • service design • UX strategy and workshopping.


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