Simplefire Design Inc.

Delight through design —Gary Duke

Hello! I'm Gary Duke, founder of Simplefire Design Inc.

I’ve delivered principled experience design and valuable user research for PointClickCare, RBC, CIBC, Ministry of the Solicitor General, Teranet, City of Toronto, Toronto Metropolitan University, iMason, Maxxium Canada, Cossette, Young & Rubicam and many others. Agency end-clients include Pfizer, BMW, GM, Chevrolet, Saab, Bell, Interac, Giesecke+Devrient, Jim Beam Brands, Health Canada, HP and Air Miles.

As principal designer and/or developer of hundreds of solutions comprising websites and web applications, desktop and mobile apps, direct marketing solutions, indoor and outdoor displays and kiosks, and productivity utilities in many sectors (marketing, health care, government, finance, publishing, academic, music, telecom, e-commerce, e-learning and entertainment), my innovative work has empowered and delighted millions of users.

Let me put my hard-won knowledge and experience to work for you, today!

Services

I'll provide you with: user research, including direct observation, usability testing, user interviews and competitive analysis • product innovation • information architecture, including information design • conceptual modeling • journey and stakeholder mapping • interaction design • low- and high-fidelity wireframing and prototyping • usability testing and heuristic evaluation • written, audio, image, video content creation and editing • service design • UX strategy and workshopping.

Your success is my north star!

Delight through design —Gary Duke

Services

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